Snap One’s Product Catalog

Role: Art Director & Graphic Designer
Partnered with the product marketing manager, product managers, vertical markets directors, copywriters, and photographers.

Project Overview
This product catalog was developed to support growth in the Commercial and Security verticals by showcasing Snap One's value proposition and highlighting key brands and products tailored to these markets. Designed to establish credibility and drive engagement, the catalog serves multiple purposes: enhancing in-person interactions at trade shows and sales meetings, and providing a comprehensive reference on the Snap One Partner Portal. The catalog encourages customers to explore the portal for more details about Snap One's complete range of products and services, fostering deeper engagement and discovery of tailored solutions.

Challenges
The project faced several challenges, including managing large volumes of frequently changing information, coordinating with numerous stakeholders across teams, and adhering to a tight timeline and a limited print budget, which constrained the number of pages available.

Solutions
To overcome these challenges, I utilized Adobe InDesign’s review tool, leveraging its shareable link feature to streamline feedback collection. This allowed stakeholders to add comments directly on the layout in real-time, even without having full access to the InDesign software. The centralized feedback process enabled efficient collaboration and ensured timely updates. By maintaining clear communication and prioritizing essential content, I successfully delivered a polished, visually impactful catalog within the constraints.

The same design has been used since 2022, and every year, we update the product information to ensure the catalog remains accurate and relevant.

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